As an insurance agency in a digital age, you must keep up with the ever changing internet and its functions. Recently, social media giant Facebook announced its newest upgrade. It is called “Graph Search”. If this is your first time hearing about it, there are some things you should know about this tool.
Facebook’s Graph Search will allow you to search your friends’ profiles and feeds for various types of information. This will all be based on what they have shared with you. As opposed to web search, the Graph Search takes place within Facebook.com and only uses information from the website.
The results found from your search will appear in a graph form. Prior to this tool, searching Facebook for a specific piece of information may have been difficult due to navigating multiple pages or not finding an exact match. But now, searching within the social network has become much easier and more organized.
So what does this mean for your insurance agency? Here are some ideas to consider:
- People who search for things on the web are usually looking to buy something. With your specific customer base, you can now find people searching or interested in insurance. This can you’re your business not only on regular search engines, but on Facebook too.
- Graph Search will likely offer an opportunity to advertise next to search results, similar to Google or the other search engines. So when this happens, take advantage.
- When you enter in a search term, a drop-down menu asks you what kinds of results you are looking for. This includes categories such as people, places, pages, products, Facebook games, songs friends have listened to, and more.
- Everything made public to share on a user’s page will appear, such as page likes, any information entered in the profile, check-ins, photos, etc.
Facebook Graph Search takes into account privacy settings on each piece of information, so only selected information to share will be indexed. As with all previous Facebook rollouts, like Facebook Timeline, everyone will eventually have access to Graph Search. So take initiative to learn more about this tool by signing up to be a beta tester today!