As an established local insurance agency, you pride yourself on your reputation to provide quality products to the community. Whether you deal with personal lines, commercial lines, or a combination of both, you need to always focus on the customer’s needs. By showing them they are priority, you can build a strong and positive image in the eyes of your current and potential cliental. Have you ever through about these concepts applying to your social media accounts? When thinking about insurance marketing ideas, try these tips on how you can boost your agency’s reputation online.
It is important to understand that your agency’s reputation can influence the growth or decline of your business. Therefore, adding the layer of social media alongside your face to face contact with customers will help you manage and respond during a crisis to prevent future ones. The following are guidelines you can use to establish your online reputation:
- Creating a stronger online presence will help your agency appear at the top of search results. If you don’t take control, someone else may post harmful information about your brand, which could hurt your reputation.
- Having a number of social media accounts will give your audience different outlets to voice their opinions and ask questions. Running each profile in house can also help you better manage the conversation through quicker responses.
- A crisis online for your agency could range from unexpected website issues to a lawsuit. To prevent a negative image, you should always monitor and respond to customers who write on your wall or send you messages. This will help you resolve any issues that may arise in a timely manner. If you can’t solve a problem with a simple post, take the conversation offline.
- Using social media monitoring tools can allow you to stay balanced in a world that can sometimes become overwhelming. Response time is key, and since social media is in real-time, your customer service depends on your constant activity online to gain trust.
The quality of your customer service can now be seen by customers both on and offline. This drastic difference in the insurance industry is something you must adapt to in order to succeed and appeal to your community. Establishing a quick response time online and being proactive about other insurance marketing ideas, this may influence your audience’s purchasing decisions. People like to know they have been heard, so take this opportunity to have conversations with your clients to show them you care. This will help you gain a positive reputation as a result!