When people start using social media to promote their business, they sometimes get overwhelmed. If you have yet to begin implementing a social media strategy at your agency, or have some sites set up but do not really use them much, it is not to late to start doing it correctly.

The first thing to do is breathe. Trying to implement too many strategies at once can just get you confused. Here are some steps to think about.

1)      Write out a plan. Decide WHAT message you want to get across by using social media.

2)      Decide which social media platforms are best. Facebook, Twitter, LinkedIn? Make sure you have time to manage each site you take on.

3)      Find your community. Who are you trying to target? Find people and businesses that you want business from, leaders in your industry, and the community.

4)      Make sure all of your social profiles are filled out! Make it look like you put time into it. Select the right picture; write a bio, people like to see REAL FACES on social media sites.

5)      Listen!! Watch what others are saying so you can figure out how to insert yourself into the conversation.

6)      Start posting. Share interesting news, articles, photos, and videos. Remember—people do not care about what you are doing; they want to know how you can help THEM! Post valuable and relevant information that will encourage people to share it with others.

Tags: Facebook, Insurance Marketing, Social Media 101, Social Media Plan, Twitter

This entry was posted on April 29, 2011 at 7:50 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Social Media by Alicia C. 1 Comment