Sure, the month of October is supposed to be spooky and scary with Halloween on its way, but that does not mean it must apply to your insurance marketing strategy! We understand that many agency owners are timid when it comes to blogging on their Virtual Insurance Office, but this should never be the case. Blogging will not only draw traffic to your website, but keep contest fresh—which the search engines LOVE!
Instead of fretting about putting together a blogging editorial calendar, us Insurance Bloggers have 10 topics for you—right here!
#1: October is National Breast Cancer Awareness Month. Take this opportunity to support the cause by sharing facts, figures, prevention methods, stories, and more. This could tie in perfectly with a health insurance policy, too.
#2: The first week of October is Customer Service Week. Take a moment to put your OWN agency in the blog post spotlight! We know that you take great pride in your customer service skills, so take this time to showcase them.
#3: Local post alert! Find out where there will be apple picking in your area and write up a post! You can get creative by offering apple-inspired recipes, too.
#4: Halloween is right around the corner! There are plenty of Halloween-inspired posts to write, from the healthiest Halloween snacks to child-proofing your yard for Halloween visitors (liability suit, anyone?) You may even take this post a step further by sharing tips for families who create their OWN haunted homes on their property.
#5: October is Adopt a Shelter Dog Month. Many of your viewers may be considering to celebrate this observance by adopting. This is a great chance to share a few tips with first-time dog owners, and possibly discuss the need for animal liability insurance.
#6: The second week of October is Fire Prevention Week. This is a great topic that could be related to home insurance. You may also want to note that having a fire alarm or other safety devices in a home will result in a discount. Viewers love to hear about savings!
#7: Looking for a fun fall-inspired post? With the changing of the leaves, you may want to get a little creative and share a few fun homemade crafts that can be made—from painted leaves to scarecrow fun.
#8: Sticking with the scary theme? For a business insurance related post, you may want to lay out a few “scary scenarios” that could arise if there is no coverage in place.
#9: Carving a pumpkin this season? Share safety tips to avoid liability incidents or accidents.
#10: Sticking with the topic of Halloween… How about another local post? Find out what festivities are going on in your area and promote!
Are you ready to write away the month of October? Get started and let us know how it goes!
As always, please share any ideas you may have. We love to hear from you!
As summer comes to a close, you may be feeling a little down in the dumps. While we cannot bring the summer back for you, we CAN bring you an editorial calendar to kick off the month of September! There are plenty of interesting blog posts that can be written this month. Are you ready to hear more?
#1: Insurance Post: Remind your clients and readers to put those summer toys away from the season—the right way. Provide tips, tricks, and pointers about insuring them.
#2: Labor Day. Just one last summer celebration! This means one last post about cookout and grilling safety.
#3: National Baby Safety Month. Offer tips for first-time parents or simply…parents! This can be linked to liability issues, too.
#4:Hi ho, hi ho, it’s back to school kids go! Or in some cases, back to college teens go! If this is the case, you may want to remind clients to check-in on their teen’s auto insurance policy. He or she may be eligible for a low-mileage discount.
#5: It’s National Ovarian Cancer Awareness Month AND National Prostate Cancer Awareness Month. These would both make a great health posts. Be sure to include facts, statistics, prevention methods, and more.
#6: Self Improvement Month. This could be a fun post! There are plenty of ways to improve in areas of life. Whether you choose to take a business or personal approach, this will make a killer blog post.
#7: Insurance Post: Need an auto insurance-related post? The leaves will be turning and falling before you know it. This calls for a safe fall driving post!
#8: September 22nd is Business Women’s Day. Give thanks to all the hard working ladies out there in a post! You may want to even add a personal touch by specifically pointing out the ladies that work for your agency. Give small bios and include a picture for a behind the scenes look!
#9: Looking to appeal to your lady clients? Write up a post about fall home decorating. Tips and tricks will be much appreciated.
#10: Pollution Prevention Week is the third week of September. This year, it falls between the 15th and 21st. Share ways to reduce pollution, whether at home or in the workplace.
Waste no time—pick a topic and start writing! Or if you are feeling extra ambitious, make your way through this list of topics for two posts a week. Happy blogging!
We are back with August blog topics! As the summer continues on and the sun continues to shine, it may be hard to sit down and write a blog post. Instead of sitting at your desk, why not take your laptop outdoors and blog on the porch or patio? Wherever you choose to blog, it should be pretty easy with the interesting topics that follow!
#1: August is National Eye Exam Month. If your agency specializes in health insurance solutions, this is a great topic to tackle. You can offer eye safety, reasons to visit an eye doctor, and more.
#2: The first week of August is National Simplify your Life Week. Write up a fun post listing tips and ways to simplify life at home. If you want to, you could find a way to tie in home insurance.
#3: The second week of August is National Smile Week! There are plenty of benefits to smiling… health insurance post alert!
#4: Many of your clients may have children going back to college soon. You may want to remind them to check-in on his or her auto insurance. Depending on the situation, he or she may be able to receive a low mileage discount.
#5: It’s Romance Awareness Month! This makes for a great blog post: Prove your love to your loved ones by purchasing a life insurance policy.
#6: August 9th is National Book Lover’s Day. Have each agent in your agency write a quick summary (100 words or less) about their favorite book and why they recommend it! This is fun for the whole office and does not require just ONE writer!
#7: August 21st is Senior Citizen’s Day. Take this time to write a post about senior citizen and retirement savings when it comes to policies (if you offer such discounts.)
#8: AUGUST CHALLENGE: Create a VIDEO BLOG on Youtube! This can be an agency effort. Choose a topic, whether you want to share agency news, explain a specific policy or answer a FAQ. Once you create the video, upload to your blog and share on social media pages, too.
#9: The last week of August (25-31) is Be Kind to Humankind Week.
#10: As the month of August comes to a close, you may want to offer tips to store away summer toys and gadgets, such as watercrafts, jet skis, motorcycles and more.
Now that you have 10 topics at your fingertips, it is time to put those fingers to work! Start blogging today for astonishing results!
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